Privacy Notice

Last updated: 3 January 2026. This is a pre‑launch draft intended to outline our approach to privacy and data protection. It must be reviewed by your legal and data protection advisers before launch.

1. Who we are

MyFootyBets is powered by AURUM BET TECHNOLOGIES Ltd (“we”, “us”, “our”). Company number: 16936217. Registered office: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ. We are the controller responsible for the personal data collected through this website.

2. What this notice covers

This notice explains how we may collect, use, store and share your personal data when you visit this pre‑launch website or contact us about our services.

3. Information we may collect

At pre‑launch we may collect:

• Basic contact details (such as your name and email address) if you choose to contact us or register your interest; and
• Technical information about your device and browser (such as IP address, device type and approximate location) for security and analytics.

4. How we use your information

We may use your personal data to:

• Respond to enquiries and manage pre‑launch waitlists;
• Improve and secure our website, including monitoring for fraud or misuse; and
• Comply with our legal and regulatory obligations, including any future licensing requirements in the gambling sector.

5. Legal bases

Where UK or EU data protection law applies, we will rely on one or more of the following legal bases: consent, performance of a contract, compliance with legal obligations, and our legitimate interests in operating and improving our services.

6. Data retention

We will retain personal data only for as long as necessary for the purposes described in this notice, including any regulatory or legal requirements. We will then securely delete or anonymise it.

7. Your rights

Depending on your location and applicable law, you may have rights in relation to your personal data, such as the right to access, correct, erase or restrict the use of your data, and the right to object to certain processing.

You also have the right to complain to your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

8. Contact us

If you have any questions about this notice or how we handle your data, please contact us at david@myfootybets.com.

9. Changes to this notice

We may update this Privacy Notice from time to time. We will post the updated version on this page and update the “Last updated” date above.